Tumblr only made $13 million in 2012 and that hype about hitting $100 million by the end of this year isn’t lining up with reality. TechCrunch says they’re going to run out of money soon if they can’t find a sugar daddy soon:
“Tumblr employees have been told that the company only has enough funds to operate for a few more months, as its costs far exceed the limited revenue it earns. Tumblr pulled in $13 million in 2012, but has accelerated its advertising offering in hopes of hitting $100 million in revenue this year. The money’s not coming in fast enough to support its expenses though. Employees were recently told not to be concerned, though, because the company is expecting to be bought.”
Tumblr’s very lucky to be getting an offer of $1.1 billion, because that just makes no business sense. Assuming Tumblr meets their revenue goal of $100 million, that’s just a fraction of the buy-out price and Tumblr is losing money quicker than they can make it. Yahoo! is saving this site from it’s downfall, or at least delaying that outcome. It is thanks to them that we will be able to continue to run our blogs. And they’re hiring David Karpp for this (they have a four year agreement), so don’t expect much change. No, strike that. Expect change because Tumblr’s going to have to do something to increase their revenue. Just expect the changes to come from Yahoo! employee David Karpp.
Let me tell you a story. The day after Columbine, I was interviewed for the Tom Brokaw news program. The reporter had been assigned a theory and was seeking soundbites to support it. “Wouldn’t you say,” she asked, ‘that killings like this are influenced by violent movies?” No, I said, I wouldn’t say that. “But what about ‘The Basketball Diaries’?” she asked. “Doesn’t that have a scene of a boy walking into a school with a machinegun?”
The obscure 1995 Leonardo DiCaprio movie did indeed have a brief fantasy scene of that nature, I said, but the movie failed at the box office and it’s unlikely the Columbine killers saw it.
The reporter looked disappointed, so I offered her my theory. “Events like this,” I said, “if they are influenced by anything, are influenced by news programs like your own. When an unbalanced kid walks into a school and starts shooting, it becomes a major media event. Cable news drops ordinary programming and goes around the clock with it. The story is assigned a logo and a theme song; these two kids were packaged as the Trench Coat Mafia. The message is clear to other disturbed kids: If I shoot up my school, I can be famous. The TV will talk about nothing else but me. Experts will try to figure out what I was thinking. Kids and teachers at school will see they shouldn’t have messed with me. I’ll go out in a blaze of glory.”
In short, I said, events like Columbine are influenced far less by violent movies than by CNN, “The NBC Nightly News” and other news media, who glorify the killers in the guise of “explaining” them.
The reporter thanked me and turned off the camera. Of course the interview was never used. They found plenty of talking heads to condemn violent movies, and everybody was happy.